Tech Chat Episode 33: The Digital Transformation Landscape with Peter Finter, SVP and CMO at Couchbase

Peter Finter, SVP and CMO at Couchbase Joining us for this week’s Tech Chat is Peter Finter, Senior Vice President and Chief Marketing Officer at Couchbase. In his role, he creates breakthrough programs to drive market awareness and leadership within the $45B+ database space. Peter also has extensive experience building and leading marketing and sales organisations in B2B in the US. In this episode, Peter outlines the findings of Couchbase’s annual research into digital transformation. Then, he delves into the reasons why some companies are simply not reaching their digital transformation goals. Peter also shares his opinions on why the digital transformation journey is important and considerations for its completion.