Top 5 AdTech and Media Startups for 2022

Published on
19/05/2022 09:21 AM

Digital transformations are happening across all sectors and industries, and advertising is no different. Companies within the AdTech and Media space are beginning to move away from traditional operational methods, instead focusing on ways that enterprise IT solutions can streamline their business processes.

In this week’s Emerge5, we look at five of the best AdTech and Media Startups that are paving the way for this new and exciting area.


Writing stories is about reaching the right audience as it is about using the right words, and SmartOcto champion this. 

The editorial analytics system works to boost the online impact of stories through data. They visualise the impact of all stories in real-time, produce advanced historical analysis and reporting, and assist the editorial team on a daily basis. The Story Value Engine predicts the impact of every story and attributes a real overarching value that leads to engagement, loyalty, and conversions.


If you want a stress-free, 'sit back and relax' kind of marketing platform, then Pathfinder is the solution.

The AI-based marketing employee that can be 'hired' by e-commerce stores for a growing number of jobs helps to democratise e-commerce marketing, enable independent online stores to stay competitive against the big machine, and create a new and better way to get marketing done.


Videobolt raises the bar for online video production by making complex, beautiful design available to everyone, from individuals to enterprises.

The company puts the spark back into video-making by enabling you to mix traditional video post-production and template-based production. This feature aims to help you to customise and localise high volumes of video, use live review tools to make it easy to track and manage, have API and custom integration for data sources in order to create variations and personalized video at scale, and deliver dynamic and engaging videos.


AdScanner is a European TV data company that provides advanced TV measurement cross-device solutions and enables addressable TV campaigns based on Telco data.

They partner up with Telcos and cable operators to turn their raw TV audience data into valuable media metrics and target group segments, providing advertisers, agencies, and broadcasters with intelligence about ad campaigns and content – both linear and non-linear.


Ogurythe Personified Advertising company, has created a breakthrough advertising engine that delivers comprehensive audience interests, brand performance, privacy protection and sustainability within one technology stack, built and optimised for mobile.

Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user experience, incremental revenues and premium demand with Ogury’s solutions. Founded in 2014, Ogury was an up-and-coming start-up that has now blossomed into a global organisation with 450+ people, including 100 engineers across 14 countries.