Top 5 Marketing Certifications

Designed by one of the market leaders in digital advertising, the Digital Marketing Pro course is a fantastic opportunity to prove your worth as a promotional professional. Over the years, the Digital Marketing Institute has attracted more than 130,000 members, 81% of which say to have been promoted after taking the course. Another 53% claim they achieved a salary increase. The DMI Digital Marketing Pro course will give you a certification both from the DMI and the American Marketing Association. You’ll learn all the basics of digital marketing, including how to use audience research methods, how to understand consumer psychology, and more.

Liked this video? Subscribe to the YouTube Channel for more educational content in enterprise technology.

Almost every company looking into online marketing knows about Google Ads and Google Analytics. If you want to boost your chances of getting hired, getting your own Google Analytics Individual Qualification could be a good idea. This course will teach you how to use various basic and advanced concepts within Google Analytics. The Google Analytics Individual Qualification offers insights into all kinds of analytics concepts, depending on how far along you are in your learning. There’s access to information about planning, implementation, data management, configuration, conversion and attribution too.

The Google Ads Certification is a professional certification offered to people who can showcase knowledge in the basic and advanced aspects of Google Ads. Currently, Google Ads is one of the best-known tools on the market for PPC and search advertising. There are a set of six different certifications available from Google, covering everything from Google Ads Search to Google Ads Measurement. Getting your Google Ads certification helps you to showcase your knowledge and skills in one of the most important advertising arenas on the web. You can also use the certification on your quest to gain the Google Partner badge.

If you’re an expert in content marketing, and you want to expand your knowledge even further, HubSpot’s Content Marketing Certification is a great choice. There are 12 courses in total, designed to help you build the perfect foundation for content marketing skills. HubSpot can help you to understand various parts of content marketing, including storytelling and brand voice. For anyone interested in taking their blogging or content creation strategy to the next level, HubSpot has a lot of valuable information to offer. The course is also available to access for free.

If you’ve heard of social media marketing, you’ve probably heard of Hootsuite. The Hootsuite Academy Marketing Certification teaches you how to use various tools to tackle common social media marketing problems. The course is perfect for beginners, with easy-to-follow guidance and tips. You’ll also get an industry-recognised certification at the end. The Hootsuite Social Media Marketing certification can be displayed on your blog, social media, or anywhere else you choose. You also get to place some great skills on your resume for future employers. Here, you’ll learn how to optimise social profiles, master marketing strategies, and even find the right audience.