Top 10 SaaS Providers to Consider Today


Software-as-a-Service, better known as SaaS, is one of the fastest growing industries today. Since its advent, SaaS has revolutionised the way businesses harness software. With the promise of lower costs, improved scalability, and no hardware maintenance, SaaS is a no-brainer for companies today.

SaaS’s popularity is continuing to bloom, with the market worth expected to reach $220.21 billion (£178 billion) by 2022. With a multitude of rich offerings out there, the market has become rather crowded and extremely competitive. In light of this, we’re looking at the Top 10 SaaS offerings that stand out amongst the competition.


Although Salesforce needs very little introduction, the company is known for helping businesses collaborate with their customers. In particular, Salesforce is an integrated CRM platform that gives all of a business’s departments a single, shared view of every customer. 

A renowned leader in SaaS and CRM, Salesforce is the number one offering for helping businesses track customer activity. It has now accumulated a user base of over 150,000 customers, ranging from small businesses to Fortune 500 companies. What’s more, Salesforce has demonstrated considerable growth over the years, and continues to show no signs of slowing down.


Known as the app where “work happens,” Slack changed the landscape for business collaboration. Offering an easier way to communicate, share files, and even host audio conferences, Slack simplifies the way that businesses stay connected. The tool has rapidly become one of the most popular alternatives to the email inbox. 

The great thing about Slack is that it’s constantly evolving. The company frequently updates the software with new features that every subscriber can access. Plus, if you want to add specific functionality to your Slack solution, you can either access the API or choose from hundreds of prebuilt integrations. 


While Zoom has had quite a rocky time as of late, it has long been the poster child of business video communications. Rising to unprecedented levels of fame amid the COVID-19 pandemic, businesses all over the world were using Zoom to hold online meetings, as well as webinars and video conferences.

Despite having a business-centric history behind it, Zoom quickly became the default platform for socialising during the coronavirus outbreak. Now, the platform has facilitated numerous virtual events such, from virtual weddings to pub quizzes. While indeed it has faced criticisms surrounding its privacy and security, Zoom is undeniably one of the hottest SaaS offerings available today.


Make work, work better. That is ServiceNow’s mission: to lead the way for businesses to enjoy a smarter workflow. The company does so by transforming old, manual ways of working into modern digital workflows. Not only do they strive to reduce complexity in people’s day-to-day, but with ServiceNow, organisations can get employees and customers what they need, quickly and easily. 

As digital transformation creeps up the business agenda, particularly as we navigate through the COVID-19 crisis, ServiceNow becomes all the more relevant. This is because the company’s solutions make end-to-end digital transformation much more tangible.

Workday Cloud Platform

Workday is taking finance, HR, and planning by storm. The company’s cloud ERP system combines the three remits in one seamless system for better business performance. In turn, companies can attain deep insight into their business, as well as the agility to adapt to change. 

Workday caters for a range of industries and business sizes, from small businesses to Fortune 500 enterprises. Gartner named Workday a Leader in 2019, and the company is trusted by some of the world’s best-known businesses, including Siemens, Visa, and Adobe.


Square is a credit card processing app that is shaking up SaaS financials. The company enables its customers to take payments securely, quickly, and in whatever way they wish. Not only does Square provide payment solutions from contactless to key-in, but customers can also use the payment platform to build custom solutions for themselves too.

The company delivers its solutions based on the belief that “[n]o one should be left out of the economy because the cost is too great or the technology too complex.” In turn, Square caters for businesses big and small. From empowering electricians to send invoices, to enabling clothing boutiques to see what’s selling best, Square is helping companies of all sizes and industries to run and grow their business. 

Atlassian Corporation

Atlassian is home to tools such as Jira and Trello that are known and loved by thousands of teams all over the world. The company’s products are built around its mission: to unleash the potential of every team.

In the years that Atlassian has been active, the company has accumulated a vast and impressive customer base of over 170,000 companies worldwide. Within the customer portfolio are major players such as eBay, Spotify, Cisco, and Airbnb. However, Atlassian maintains that you don’t have to be a huge corporation nor an agile expert to get to grips with their offerings, as they cater for those just getting started too.


Twilio is one of the world’s leading cloud communications platforms as a service, offering powerful yet simple APIs for developers to take advantage of. In particular, Twilio empowers businesses to engage customers across numerous channels, including SMS, voice, video, WhatsApp, and email. 

Twilio has accumulated a highly impressive customer base, including the likes of industry disruptors such as Airbnb and Netflix. The company is also continually growing, with twenty-four offices in fourteen countries and counting.

Veeva Systems

Founded only in 2007, Veeva Systems has quickly grown to become one of the most profitable SaaS companies today. The company is now a well-known cloud solutions provider, preferred by many businesses in the life sciences space.

Veeva’s industry cloud solutions comprise data, software, and services to support critical business functions that span R&D through to commercial. With Veeva, companies can enjoy content management, customer relationship management, and master data management, among many other services. Ultimately, businesses can bring products to market faster and more efficiently, all while maintaining compliance.


Splunk is a state-of-the-art solution for data as a service. If you want to tap into the value of big data for your business, discover new analytics solutions, or build your own machine learning solution, Splunk is the offering for you. This service gives you all the insights you need to make critical business decisions based on valuable information. 

With multi-site clustering and load balancing, you can unlock the benefits of hundreds of terabytes of data every day. What’s more, the open development platform means that it’s easy to customise Splunk to suit your needs. For companies keen to embrace all the potential that data has to offer, Splunk is a must-have service.