What is Hyperlocal SEO – Importance and Considerations to Know
Many businesses use SEO or search engine optimization to target specific cities or regions. However, if your business's goal is to grab the customers' attention and increase awareness, then general terms are not sufficient. Here, hyper-local SEO practices can work wonders, as it helps to increase foot traffic that you are trying to reach in the neighborhood.
But first, let's understand what is "hyperlocal SE''? This type of SEO also does optimization, but for more focused and smaller localities like your neighbourhoods, city, streets, and places near any well-known landmarks. The local SEO would usually stop at districts, cities, or regions.
The Pros of Hyperlocal SEO
The foremost benefit is that it's more straightforward to compete for hyperlocal search terms, as there would be fewer businesses in that particular location. Also, hyperlocal results are mostly displayed for those looking for a product or service when they are at the exact location. After the search, these customers can instantly reach your business.
Hyperlocal results are usually emphasized in Google map results. Mostly, Google also shows additional actions like ''cal'' or ''direction'' on the search results page. To do all this, find the best SEO company in India, and they will take care of all this.
Way to Optimize your Website for Hyperlocal Results
If you want to list your business in the hyperlocal results, you need to show Google that your site is relevant to these locations. Here are the main things you can do to achieve this:
Show your Address on your Site: You need to show your business's precise address on your company's website so that Google and all your website users can easily see where you are exactly located.
Find the Right Hyper-Local Keywords: Finding and targeting the right keywords for a specific area can be challenging. However, some things can help you get started in this direction. One, you can use Google Autocomplete. For this, open Google Chrome and put in a search query in the search bar. This will show you similar search terms as you are typing. These search terms are helpful as they show what other people are looking for. Then, make a list of all the related terms. After you type in the search term, you should scroll to the bottom to look for more options displayed in the "Searches related to…" section.
Create your Google My Business Profile: This is a crucial step, and it's a free service that you can use. If you sign up to Google My Business, you have to tell Google the name of your business, what you deal in, its exact location, opening time, how it looks (upload some images), and other attributes. It is of specific relevance to the map results and also to the 3-pack listings. For example, Google suggests the searcher if the business is open or closed at that time and pulls out images to offer them an idea of what they can expect. Google My Business profile page makes it easier for people to know about your business. It also improves the search experience for your consumers – giving more than superficial information that the conventional SERPs listings do.
What's more? Google My Business also enables you to post any updates that you want to share with your customers. For example, some current offers or events directly from the search results. You could also use the insights and analytics to get an idea of how your hyperlocal visibility works for you.
Verify and Set Up Your Google Business Listing
Google takes out a lot of the information from your business listing that it further provides to searchers. If you don't verify or fill everything, then you could miss out. So, fill out every detail on your listing to ensure that your business has a good chance of showing up in the Google search results. You can take the services of an SEO agency in Mumbai or an SEO agency in Delhi to verify and set up your Google business listing.
Add Structured Data Markup to the Website
Structured data markup makes it possible for Google to display details like your business telephone number, opening times, etc. When Google gets on to your web pages, they find your local information easily and quickly with structured data. If you haven't done it yet, take time to add structured data markups to your business site immediately.
Enhance your Website Now!
If you optimize your business website for the hyperlocal results, it will send many new customers to your business. You still need to ensure that you have original and relevant content on your web pages, and it is right for the regular search results. Besides, you should also ensure that some useful websites are linking to your site. So, get set and improve your website with hyperlocal SEO