Tips to Hire the Best Graphic Designer for Your Instagram Account
Graphic design is all over the place. The slogan, the colors used for the packaging, as well as the ingredients which make up a brand package, are what make a company unforgettable. Well, in order to take over the social media platforms like Instagram, you need someone who can do magic with graphics. A graphic artist creates visual concepts by hand through using tools. These ideas encourage and connect with an audience while both are informing and educating them. Here we are sharing some tips to hire the best graphic designer for your Instagram account for maximum engagement.
- Check for portfolio
The most common practice followed by most people in regards to recruiting someone is to review their resume or portfolio. A detailed profile search and formation of an opinion is a smart strategy because the designer's portfolio reveals a lot about him or her and their skills. When evaluating the resume, there is a range of minor specifics to remember, as well as the profile shot, the consistency of the qualifications and accomplishments summary, and the sample work displayed in the portfolio. Find people who have common specialties or interests to you now, and try to figure out how you can form long-term relationships with them. Be sure to verify the portfolio's validity, and this will help you create confidence.
- Branding Consistency
It's important to maintain continuity across all of the platforms. Take, for instance, this Warner Brothers brand image continuity from Pentagram. You can draw more consumers to your brand by providing a clear presence through your website, marketing materials, social media, and other platforms. Overall, this facilitates brand loyalty.
- Define the type of skills you need
And if you don't have design experience, you should have a clear understanding of what a graphic designer does before sending out the work ad to a recruiter. Although graphic design is such a large word, look for someone who specializes in their field. Do you want to improve your branding or brand identity? And search for a designer who specializes in brand branding. Will you want mobile app technology solutions? Then employ a user experience (UX) and user interface (UI) builder. Hiring a specialist with a particular niche would help the hiring process go more smoothly and provide the best outcomes.
Before you employ a graphic artist, make sure he has the requisite qualifications for the work. Get in touch with his former customers to ask for a testimonial. Make touch with artists who have a diverse set of skills and experience. After reviewing their portfolio, email them to see their sample work and hold a short interview. Search for designers of common backgrounds and goals like you. Project management, time performance, continuity, mission management, and ethical behavior are all factors to consider!
- Knack for Creativity
The designer should be able to think creatively and be up to date with current design trends. Every organization or customer has a personality, and every piece of artwork a graphic artist is entrusted with serves a particular function. As a result, the designer should make the most of his or her imagination to produce a final product that is not only pleasing to the eye but also straightforward and detailed. If you blend the creativity of your designer with strategies and you can also buy 50 likes on Instagram, your post will go insane in no time.
- Explain your brand and target audience clearly
While you may be well-versed in what your business regularly does, as well as what sets it apart from the competition, it's easy to overlook that your candidates aren't. This is a challenge because it's virtually impossible for a designer to design something if they don't understand your needs, your brand, as well as the target demographic you're trying to attract. This is why it's always a smart idea to double-check that the final applicants appreciate your brand business and how it interacts with clients.
- Thorough Interview
As part of the interview or screening process, set up a spot test. You will use this spot test to question the designer to describe a concept proposal for a specific company style in a specific environment and then determine their skill and imagination levels depending on their answers. It's not really possible to claim anything in a portfolio.
- Consider a trial project to start
Offering a small sample project which takes just a few hours to complete is a perfect way to easily limit the range of graphic design applicants. This included everything from creating a basic logo to finishing up a previous project; it doesn't have to be complicated as long as it demonstrates each applicant's abilities. You can hand over a task like making an instant post for Instagram concerning the latest trend relevant to your services.
Make sure you consider all these tips when you start hunting the best graphic designer for your Instagram.