Setting up your eCommerce SEO- All You Need to Know


Gaining the organic traction for your eCommerce website is no longer a cake walk. With nearly 43% of organic traffic coming from Google, e-retailers simply can't afford to ignore SEO in their blanket internet marketing strategy.

With hundreds of online businesses vying to get the top spot in the search engines, you can't expect to swim and survive with the old gear when tides are high.  The old formulas need to be shunned and replaced with a measured yet insightful SEO approach in 2021.

Without much ado, let's discuss five important areas concerning eCommerce SEO:

       How integral is an SEO strategy for your eCommerce business?

       On-page SEO for your eCommerce website

       Off-page SEO for your eCommerce website

       What's an ideal website architecture for your online store?

       Can sound technical SEO make a difference in your ecommerce business?

1.    The role of SEO behind the success of your eCommerce Business

As per a study, 80% of users ignore paid ads in search results, and entrust website links found without any compulsion. Users prefer genuine results rather than being compelled to purchase from website A over Website B.

The reasons can be anything, from the intruding paid ads inhibiting their browsing experience to purchase at your own volition.  Having said that paid ads do have their influence in driving user opinion, especially if they have a clear intent of making the purchase.

SEO delivers results but over a few months or even years; it demands consistent and calibrated efforts to build online presence, pique user curiosity and attract organic clicks.

As organic traffic and business revenue are closely interlinked, boosting search engine optimization will give you the much-desired increase in ecommerce sales. So, how do you do it? Find out more on this in the next section.

2. On-page SEO tactics for eCommerce business

A user will click on your website only if it appears in the 1st search engine results page (SERP), So how do you bridge the gap between users and your eCommerce website? That's where keyword research comes into the picture.

 At the heart of a typical eCommerce SEO campaign lies keyword research. Tactful & tenacious, the initial efforts to find relevant keywords can be the real game-changer.

As reported, “The first page of Google captures 71 percent of search traffic clicks and has been reported to be as high as 92 percent in recent years. Second-page results are far from a close second coming in at below 6 percent of all website clicks.”

Every eCommerce website wants to rank on the 1st page but that doesn't come without smart on-page SEO strategies. Invest your efforts in selecting the right keywords that drive the right users to click on the website and find the right products.

3. Optimize the site architecture

Selling hundreds of top-quality, branded products in an ill-designed website wouldn't make any difference. In fact, this will shoo away users in the first look. Do not underrate the importance of having a powerful and stunning online store and instead consult an eCommerce website development company in Jaipur for some exceptional solutions.

 Instead of going for a deep structure, consider developing a simple, flat architecture that is easy to understand, for users and google crawlers.  A well-optimized website makes way for an outstanding user experience and attracts many loyal customers.

Do not create unnecessary categories or navigation bars that confuse users; instead spend a good deal of time in designing the UX of the eCommerce website. Needless to say, a mobile-optimized and responsive ecommerce website is a necessity to keep drawing more customers.

4. Technical SEO for e-Commerce Website

A website that takes eons to open is a sure shot turn off for users. Do you know, an average user won't take more than 7-8 seconds to dump a website? Yes, and thus you've to keep the eCommerce website up and running, giving the best performance, every single second.

 Things to consider polishing technical SEO for your eCommerce website:

        Optimize the page speed

        Optimize the checkout process

        Add schema markups for products and reviews

        Create a clean and organized URL structure for your eCommerce website

        Switch to HTTPS for a more secured user experience

        Fix 404 errors

       Include pagination to avoid endless scrolling

        Add rel=” canonical” tag to the original product page

        Measured internal linking

The bottom line

The digital space is changing, in the blink of an eye, but what remains as the cornerstone of every online store is a consolidated SEO strategy. Engineering a perfect SEO strategy for your eCommerce business is possible but no easy task. You need to first hire a reliable development agency offering custom website development services.